Copy and design must go hand-in-hand for great user experience. As the lead copywriter I helped to launch Legacy Connect, a non-profit social platform by philanthropist Mark Rockefeller. I wrote full-site copy for the responsive web design of both, mobile and desktop, versions of the site.

Working with the UX team, I wireframed the following landing page. This particular project called for a carousel over a static call-to-action (CTA) button, which was effective in showing multiple cues to a diverse audience.

The style worked well for this platform, whose users were philanthropists of varied gift sets (money, time, skills).

In June 2023 I redesigned an eCommerce site for Lincove, a luxury bedding brand.

As project lead, I reworked the layout and main nav to bring greater visibility to Lincove's many collections and products.

I produced full-site UX copy (sans product pages) while working with the in-house team for technical design and development.

Homepage BEFORE the redesign:

Homepage AFTER the redesign:

Vimbly, an activity booking platform, leaned heavily on their organic inbound strategy to generate new customers. I led the redesign and migration of their blog to modernize the look and improve SEO.